Overview
For an effective project implementation, Research & Analysis is a key factor which provides important information to identify and analyze the sectoral needs, sectoral size and the gap. Research & Analysis techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is also the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. The various models of Research & Analysis.
Industry information
Through Industry information the decision makers can know the supply and demand situation. Research Analysts have a wider role than previously recognized by helping their clients to understand social, technical, and even legal aspects of markets
Sector Segmentation
Sector segmentation is the division of the market or population into subgroups with similar motivations. It is widely used for segmenting on differences such as geographic, personality, demographic, technographic, product, psychographic, and gender differences.
Market Trends
Market trends are the upward or downward movement of a market, during a period of time. Determining the market size may be more difficult if one is starting with a new innovation. In this case, you will have to derive the figures from the number of potential customers, or customer segments.
SWOT analysis
SWOT is a written analysis of the Strengths, Weaknesses, Opportunities and Threats to a business entity. Not only should a SWOT be used in the creation stage of the company but could also be used throughout the life of the company. A SWOT may also be written up for the competition to understand how to develop the marketing and product mixes.